Consumers don’t want to work hard to find out what they need to know. Common sense tells us that a speedy, responsive interface which is fit for purpose will be attractive to viewers. No answering 20 questions, no complicated menu systems, no confusion. Whereas once upon a time it was enough to have a responsive website that could at least be viewed from a mobile device, sometimes a custom app will offer an enhanced customer experience. Taking the time to understand the requirements and then develop a tailored solution could bring your services or products to the fingertips of new prospects and loyal fans.